, but it’s a full twist on the concept and stands on its own very well,” one judge declares. This Rose is an earlier version of the basic doll with long black hair and large dark fixed glass-like eyes and an attic key and a Camp Mystery Pines book come with her. Robert Tonner designed the dolls and the outfits for this doll. “At first, you think that this catalog will just be a copy of Pleasant Co. Formerly Knickerbocker, then Marian Ltds marketed this discontinued 18 inch Magic Attic Club Rose doll. These issues aside, there’s no doubt in the panelists’ minds that Magic Attic Club deserves a Silver Award. “Why not offer a toll-free fax line? This is peculiar.”
Another doesn’t like the toll number for faxed orders. “The order form is small, and the 800-number should be larger and used much more often,” notes one judge. The Magic Attic Club charm continues in its services, such as a free membership kit, which includes a membership card, poster, stickers and postcards an unconditional guarantee and the Doll Hospital, where an experienced “doll doctor” will repair any damage to a Magic Attic character doll for $15 per “visit.” Still, the panelists feel the services should have been emphasized better. I tried to get Ellie to explain, but she just told us ‘the real magic is in you!'” This type of treatment, one judge exclaims, “was a really good idea-it’s the way a child might think about things.”
It’s so dangerous! Was I foolish to dream of doing something this impossible?” Or the text that accompanies the two-page introduction of the character dolls, such as this copy for Keisha: “It was incredible to open the trunk for the first time-I’d never seen so many beautiful clothes to dress up in! Every time we go back there’s something new to check out. When it comes to the catalog copy, the judges rave about the first-person treatment throughout, such as this description of the Cowgirl Megan book: “Stunt riding is the next event and I’m all ready to gallop into the ring on Thunderbolt.
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